Board Resume

Cheryl is an experienced Non-executive Director and Remuneration & Nomination Committee Chair on ASX, Unlisted and NFP companies. Cheryl has significant technology and digital transformation expertise as well as significant financial acumen and governance expertise, coupled with a laser sharp focus on all things customer and consumer. The breadth of experience comes formerly from a career deep in brand marketing and innovation and subsequently through a diverse Board portfolio. A broad business leader and active contributor with a proven capability to add value through applying a strategic focus to growth as well as managing the challenges of geographic product and channel expansion, successful digital strategy implementation and business development in B2C and B2B. Keen to serve organisations that work strategically through embracing a customer-focus, digital technology, diverse thinking and are seeking to grow through innovative practices led by customer data and insights and which have an articulated vision for a sustainable and conscious future. Interested in companies with significant size and scalable potential that focus on transformative growth. Social purpose, inclusion and care for employees are cultural imperatives in roles chosen.

BUSINESS PROFILE:

• Professional independent non-executive director with a current portfolio encompassing ASX-listed public companies, industry bodies and not-for-profits, working across multiple sectors as a director for over 15 years.

• Experienced Remuneration and Nomination Committee Chair.

• Experienced Audit, Risk and Governance Committee member.

• Member of PARC (People, Culture and Rem) and Digital Technology Committee for CAANZ.

• Member, PM’s Digital Experts Advisory Committee.

• Strength in Technology - digital enablement and experience; consumer and customer data and insight analysis; user experience and segmentation and digital deliverables as part of retail and innovative business planning.

• Corporate career background in Marketing for Global FMCG & Food organisations – Unilever Aust/NZ and UK; Yum! Brands and George Weston Foods Ltd.

• Social purpose and inclusion – involvement in development of equity, access and inclusion policy and practice; mentor for over 20 years; advisory board for start ups; multiple voluntary roles over the years.

CORE SKILLS: Experienced ASX Remuneration & Nomination Committee Chair

• Experienced Remuneration Committee Chair and Member (Chair ASX: HGL and ASX: SHM and Rem Committee Member ASX: BFC , ASX:CLV and CAANZ).

• Chair of Nomination Committees (ASX: CLV and Peer Support Australia).

• Deep expertise in recruitment of C-suite and Directors, as well as mentoring. Technology & Digital Strategy

• Expertise in development of CX and UX, segmentation and targeted technology solutions across all sectors, particularly in manufacturing and retail environments.

• Board experience in digital transformation, digital enablement and strategic digital journey mapping oversight.

• Understanding of current SaaS (and PaaS) trends including use of Ai, growing need for cross- platform merging and accessible Martech.

• An ability to use global insights and data to inform decisions that identify customers and develop agile and relevant technologically focussed user experiences.

• Cyber- “lived” experience of 2 significant cyber incidents Customer Centric & Global Marketing Expertise

• International and Australian global experience via Board and corporate career roles. Board examples include expansion into China, other Asia and the EU with Clover; USA & Europe with Shriro.

• Significant capability in bringing new product development and innovation, at scale, to market.

• Strong background in Australian and Global consumer and retail corporations, with deep customer, food and retail knowledge across industries.

• Able to add value through curiosity, challenge and focus on ‘all-things customer’, uniquely viewing a business from the outside in.

• Skilled in bringing a top-line revenue drive through branding, social & digital media, communication and innovation expertise in order to deliver strategic competitive advantage. Investment Strategy and Business Development Experience

• Global business development experience, including with Clover Corporation (ASX:CLV), Hancock and Gore Ltd (ASX:HNG), Yum Brands and Unilever.

• Analysis and evaluation of M&A, investment, divestment and other investment strategies particularly with HNG.

• Substantial market knowledge across multiple sectors including food, retail, technology, education, health, consumer goods and agribusiness. Corporate Governance and Commerciality

• Practical and financially literate. Experience working with risk, cyber security and

• Rigorous focus and diligence on Listed company policies, practices and messaging. Significant publicly listed Board expertise, with a focus on growth, governance, compliance, maximising the customer experience, as well as a practical knowledge and experience working with research, analysis and consumer insights.

CURRENT BOARD ROLES

Ai-Media Technology Ltd. ASX:AIM March 2022 - present A technology company Ai-Media has become a global leader in the provision of high-quality live and recorded captioning, transcription and translation services. Its technology platform combines artificial intelligence and human expertise to deliver speech-to-text accuracy in three price points: automated (Lexi), semi-automated (Smart Lexi), and premium (Ai-Live). The company is the biggest captioning provider in the Australian market, with clients including major free-to-air and pay television networks, and has a growing international footprint, with offices in Australia, the US, UK and Canada. Chair, Rem and Nom Committee Member, Finance, Audit and Risk Committee Hancock & Gore Limited. ASX:HNG 2016 - Feb 2023 (retiring at AGM) Active investment company, investing in small to medium businesses, targeting returns from a portfolio of companies with differing maturity profiles. Chair, Remuneration & Nomination Committee Beston Global Food Company. ASX : BFC Aug 2021 - present Beston Global Food Company Limited (BFC) aims to provide natural and verifiably safe food and beverages to global markets so that consumers can make healthy choices. The BFC business ethos is grounded in delivering the best, most premium Australian products(primarily dairy-based) to domestic and export markets. Member, Remuneration and Nomination Committee Member, Audit and Risk Committee Chartered Accountants Aust/NZ (CA ANZ) 2018 - present Providing premium education programmes, enabling well respected credentials, which empower members to become leaders and shapers of finance and business in Australia and NZ. Leading edge technological delivery platforms, inspiring connection opportunities and advocacy for the profession. Member, People and Remuneration Committee Member, Digital Technology Committee Dept of PM and Cabinet - Digital Experts Advisory Committee by invitation Feb 2020, 4 meetings p.a. Completed Dec 2022. Prior Member of the committee formed by the Digital Technology Taskforce which was announced by the Prime Minister in November 2019. It falls under the Dept of PM and Cabinet, formed to advise and guide in driving Australia to become a leading digital economy by 2030. Peer Support Australia 2008 – present, 5 meetings p.a National NFP Education and School-based, wellbeing programmes. Chair, Nominations Committee, prior Deputy Chair of the Board. Darlinghurst Theatre Company 2019 - present, 4 meetings p.a Darlinghurst Theatre Co. is based at the Eternity Playhouse, playing a collaborative and encouraging role with professional artists in the programming of original and entertaining productions including providing commercial opportunities for major works and corporate use of the theatre space.

PRIOR ASX NED ROLES

1. Shriro Holdings Ltd. ASX : SHM Oct 2019 – March 2022 Chair of Rem and Nom, Member ARC

2. Clover Corporation Ltd ASX:CLV July 2008 – Nov 2020 Chair of Nominations Committee and Member Remuneration committee and ARC.

CORPORATE CAREER

1983 - 2004 -SunRice Head of Marketing and Innovation (interim)

2013 -2013 - Hayman Strategy – sole trading focus on strategy.

2004 -2018 - George Weston Foods ʹ Baking Division

1999 - 2004 - Yum Restaurants International (formerly Pepsico)

1993 - 1999 - Time Inc at Who Weekly Magazine ʹ Marketing Director

1992 - 1993 - Unilever Australia , NZ and UK

1983 -1992 EDUCATION, QUALIFICATIONS AND PROFESSIONAL MEMBERSHIPS